AirAsia MOVE and Korea Tourism Organization partner to drive travel beyond Seoul

AirAsia MOVE (MOVE) and the Korea Tourism Organization (KTO) have entered a strategic partnership to encourage international travellers to experience more of South Korea by extending their journeys beyond Seoul, promoting the country’s vibrant domestic tourism network through destination-led campaigns, curated travel experiences and exclusive offers.

The partnership is built on the shared commitment of MOVE and the Korea Tourism Organization (KTO) to encourage travellers to explore more of South Korea beyond its main gateway cities. By connecting international visitors with South Korea’s diverse domestic destinations, the collaboration aims to make regional experiences more accessible while showcasing the country’s unique landscapes, cultures and local communities.