Amadeus brings AI-powered pricing to SAS driving measurable revenue growth

Amadeus is supporting Scandinavian Airlines (SAS) in optimizing fare pricing through the deployment of Amadeus Air Pricing Optimization (AAPO) across the airline’s entire network. Powered by AI and real-time data, AAPO has already generated an average revenue increase of more than 3% in initial markets where SAS implemented the solution on its website and NDC-enabled channels. For passengers, this translates into a better shopping experience. Prices evolve more smoothly in response to demand, avoiding sudden jumps between booking classes that can often create uncertainty when searching for flights.