LIFT and GO7 back airline-controlled virtual interlining as new model for African connectivity

GO7, the growth platform for airlines, has named South African carrier LIFT among the first to implement its Orchestrated Virtual Interlining (OVI) solution, with the airline calling for wider industry adoption as a new path for connectivity in Africa.

Set to go live within weeks, the integration is an early proof point for a new, airline-managed model of virtual interlining (VI) that closes the experience gap between traditional and virtual interline partnerships.