Lufthansa launches new Premium Onboard Experience in all classes on all long-haul flights

One airline, two years of development, three clear principles, and four cabin classes – FOX takes off – FOX stands for Future Onboard Experience and will be Lufthansa’s new long-haul service starting May 6.

The new service concept represents one of the largest investments in the premium onboard customer experience in the airline’s history. With a clear focus on the guest, all onboard service elements and processes have been redesigned: across all travel classes and on all long-haul flights—with and without Allegris—and on all aircraft types. The new First Class service was launched at the end of March, with Business, Premium Economy, and Economy Class following on May 6.